Hossegor’s waves, perfect beaches and the thousands of people that flock to the south of France. Sam Scoble Iamwhy team rider has been surfing the best banks around the area with british photographer Stuart Gaston joining him for two weeks. working on an latest article for the coming month, the waves started out small in the first week but building for the following week allowing for some good shots!

The central of Hossegor has been crowded every night with young people hitting the clubs and bars around. There’s a good swell heading for thursday onwards so check in a see if the british crew scored it on not…………..

Team Rider Sam Scoble surfing it up in Indonesia, Lakey peak. Now he’s got the right idea where to be in winter…

Snowboard Movie Stefan from Gerlos, Austria by IAMWHY from Mike_Hayes888 on Vimeo.

BS5

We are really stoked with our new snowboard Team Rider Stefan Kofler from Gerlos, Austria
Good enough to ride for Burton but he rides for us!

Here’s the low down on Stefan…

So Where you From?

Gerlos ( Tirol ) Zillertal

Home Mountain:

Gerlos / Mayrhofen Penken / Hintertux

3 Greatest Shreds(who do you respect?)

Ettala / Bittner / Horgmo

Top 3 Spots?

Gerlos BC / Park / Street

Park Rail or Street Rail?

Park Rail if there is not enough snow in the streets.

Park Jump or Backcountry Jump?

Like both really much, BC for learning new Tricks!

Top 3 Snowboard Movies?

Derelictica / Mack Dawgs / Last Season Movie

What’s your setup, Stance?

Regular +24° -18°

Board?

Holymoly Forum

Bindings?

Shaka

Boots?

F 24 Salomon

Can you pinpoint when snowboardingbecame more than just a hobby for you?

I love shredding and pushing my skills, if there is a chance to make something out of it i will take it and give the best i can..! Bu

t it will always be my Hobby thats what i Love to do!

What has been the scariest experience on a snowboard?

Getting out of Control on new Tricks is always a pain, but if you stick it you just feel so good!

Any words of wisdom?

Without Snus and Music i wouldn’t get up on the Mountain!

Skateboarding, Surfing, Neither?

Skateboarding in summer, to keep me fit for the winter.

Anything else you want to mention?

Thanks to all of my friends who are pushing me in snowboarding!

Just be yourself and enjoy the mountains and the fun with your friends!

One of our new adverts, by Zane C Photography.

Urban stencils art in animation motion from Mike_Hayes888 on Vimeo.

The Relentless Boardmasters kicked off with good weather and surfing conditions ranging from 3-4ft. The first round started on tuesday, running into wednesday. My heat was at the start of round one, also winning $300.

As the week went on Daniel Ross took the crown of the event on friday. Thousands of people took to the gigs and streets of Newquay after each day of the contest. Another huge Boardmasters event…..

The summer has finally kicked off in France, there are people everywhere rushing to no where. Last time we spoke it was heading towards being one of the worst summers for waves we can remember, but the last couple of weeks hasproved that France is still one of the best places in the world.

In the last few weeks I have probably surfed the most I have ever surfed going in up to four times a day. After a week of doing this we were almost wishing for a flat or windy day to regain some energy but one never came. I feel this trip to France has been the most beneficial trip to boost my surfing ability and would recommend this trip to anyone wanting to improve.

Although we are sad to leave we are leaving at the right time as it’s getting very crazy both in and out of the water as it approches August.

Been in France for just under two weeks. The first week we had good waves altho a lot of people were being negative about the sand bars. After three days of surfing non stop it went flat for the next five days, to keep fit and to pass the time we did a lot of training in and out of the water trying to get in the sea once a day or more to stay paddle fit.

Other than training we also went to visit a friend and used his golf buggy for the day, in the evening we managed to find out that there was free food and drink at the Creme cafe so we stocked up on our weekly intake of protein.

After a couple of days the waves picked up again, we really didn’t expect that it would be as busy as it was but we made the most of the small swell.

Tune in for next weeks update……..

Welcome to the fresh new blog for IAMWHY clothing. We just spent the whole weekend getting things ready for today. We have been so busy around the office that we haven’t had a chance to get the blog going.

So for the first entry we thought we would talk about the Iamwhy snowboarding trip we had back in January. Just to make things clear (This is where I start making excuses ) I do not claim to be a good writer or communicate that great in person, but ill try get my point across.

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